How Find works for investors: first move, matching, and what happens next
The investor-first rule, what a listing shows you and what it doesn't until you indicate, the message, the deal room, committing, and the rules investors agree to — plus what Find is not.
Find works one way round: investors see the listings, investors make the first move. Founders cannot message you, cannot see you, and cannot pitch you until you have indicated interest in their listing. That rule exists for you — it means no inbox full of decks — and for founders, because an investor who opened the conversation is a warmer start than a cold send.
Before you see anything
Self-certify as high-net-worth or sophisticated (why, and what it means), set your preferences — sectors, stages, ticket size, regions, instruments — and you are in. Certification lasts twelve months.
The deck
Listings as cards: what the business does, the raise, the valuation, the instrument, SEIS/EIS status, the headline traction, the region. Filter by your preferences. Swipe past what is not for you — nobody is told. Heart what interests you.
What hearting does
The founder is told a certified investor has indicated, and sees your profile — name, what you invest in, your background. They can now reply. You can now see the full listing: plan, deck, forecast, accounts, the video, the Q&A, and live Companies House data on the company and its officers. You can open a message. Everything is in the deal room, on the record.
From interest to cheque
Message, call, ask for whatever the listing did not answer, meet. When you are ready, you tell the founder how much; the founder records the commitment on the listing, which shows other investors progress toward the round. Documents are between you and the company — Find does not hold money, does not hold shares, does not draft the legals; the company's solicitor does, or a platform built for that. Find's job ends when you and the founder are talking.
The rules investors agree to
- Listings are confidential to certified investors; do not forward them.
- Your profile is accurate and your certification is true.
- Do not use the platform to sell anything to founders — services, advice, introductions for a fee.
- Treat founders with courtesy; a no is fine, silence after a call is not.
- Report anything that looks wrong: a promised return, numbers that do not match, pressure.
What Find is not
Not an adviser: nothing on the platform is a recommendation to invest, and listing review is not endorsement. Not a crowdfunding platform: no retail investors, no nominee, no public campaigns. Not a fund: you choose each investment yourself. Not a legal platform: the paperwork is yours and the company's. It is a way for certified investors to find UK businesses raising £100k–£2m and to start the conversation on their own terms.
Questions investors ask
"What does it cost?"
Nothing to investors, now. Find charges founders a small monthly fee for the listing and tools. If an investor subscription is introduced for portfolio and certificate tools, it will be optional.
"Who operates it?"
Founder Capital LLP, a UK private-markets firm; the platform was built by Chivvy Ltd. Financial promotions on the platform are approved under the arrangements described on the rules page.
"Can I bring co-investors?"
Yes — each certifies in their own name. Syndicate leads can indicate on behalf of a group and tell the founder the structure in the first message.